One morning ~8ish, I was on my way to attend a course in Devan Nair Institute. I took the train to Jurong East, and was going to cut through Westgate, then J-Walk through NTF hospital, to the institute. The first confectionery just outside the station was open but selling very few variety (maybe overnight ones :p). There were also very few customers. I decided to skip it and go for the other one found in the hospital instead. The second confectionery displayed a totally different story. An entire array of different types of bread laid bare for customers to pick, warm and fresh. The queue was long but there was enough staff to service them. Both I believe are Singaporean companies.
Several thoughts crossed my mind. The first confectionery definitely has the advantage of being the nearer one to the MRT station. What then is the opportunity that it failed to capture? Or is it welfare for its staff not to get up so early?
What is the modern day role of a confectionery? Is it still to provide the neighbourhood with nice warm bread for their breakfast? I remember the last scene of As Good As It Gets, and it really struck a vibe in me. The first and foremost goal of a company is profit. But is serving its societal function really taking such a back seat at this time of age? Are we really just KPI chasers?